Dear Dangerously in Love with Finance,
I own a med spa in Phoenix. We started in 2019 with one treatment room and just me. Now we have a full team: two nurse injectors, a front desk coordinator, an esthetician, and a part-time marketing assistant. Business has been steady. Revenue is up. Clients keep coming back. But about a year ago, I realized something important: just because the numbers looked good on paper didn’t mean everything was working behind the scenes.
The truth is, I was keeping too much to myself. I didn’t talk about revenue. I didn’t explain why we ran certain promotions or changed our pricing. I thought I was protecting the team from stress. What I didn’t realize is that I was leaving them out—and it showed. They were frustrated, disconnected, and sometimes even resentful.
That’s when I decided to do something different. I reached out to a financial firm that offers CFO services for medical spas. With their help, I started opening up to my team about the financial side of the business. We began having regular meetings to go over goals, revenue, and challenges. I shared what I used to keep hidden. I invited their feedback. I started leading in a new way—with honesty.
Since then, everything has changed. Our bookings have increased. Retail sales have doubled. Team morale is the strongest it’s ever been. It feels like we’re working together now—not just showing up to do our jobs.
My question is: Why does being more transparent with your team help so much? And how can other spa owners embrace this kind of leadership without feeling like they’re giving up control?
— Finally Connected in Phoenix
Dear Finally Connected,
Thank you for writing in. You’re not alone in this—many med spa owners have gone through the same thing. You figured out something that makes a big difference: when people feel included, they care more. And when they care more, the business grows.
Let’s talk about why this works.
1. Clarity Builds Trust and Direction
When your team doesn’t know where the business is heading, they’re left guessing. That guessing often turns into frustration. They don’t understand why changes are being made or what their role in the bigger picture is. When you share your revenue goals and business decisions, you give them a clear sense of direction. They stop feeling like outsiders and start feeling like part of the team. That’s how trust grows.
You don’t have to share every detail of your finances. But bringing them into the conversation—just enough to connect their day-to-day work to business results—can make a big difference. This is where working with a professional in financial management for medical spas can help. They can guide you on what to share, how to talk about it, and how to make it meaningful for your team.ourself. Knowledge fuels better financial leadership for health and wellness providers like you.
2. People Take More Ownership When They Understand the “Why”
When employees know why something matters, they show up differently. If they understand why retail sales matter, they’re more likely to bring up products during checkout. If they know that filling the schedule helps hit a revenue target, they’re more likely to help with rebooking. This kind of ownership doesn’t happen by accident. It happens when you’re clear, honest, and consistent.
You didn’t lose control by opening up—you gained a team that wants to win with you. That’s the kind of environment where people stay, grow, and thrive. It’s also one of the reasons CFO services for med spas are so helpful. A good CFO doesn’t just look at your numbers. They help you connect the financial side of your business to the human side. That’s what gets results.
3. Accountability Stops Being a Bad Word
Many owners avoid transparency because they’re afraid of how their team will react. But most people would rather know what’s really going on than be left in the dark. When you tell the truth about what’s working—and what’s not—you build credibility. When your team sees you owning the highs and the lows, they feel safe doing the same.
You’re not creating fear. You’re creating a team that looks at problems together and works toward solutions. That kind of culture doesn’t just make your job easier—it makes your business stronger.
Want to Get Started? Here Are a Few Steps:
You didn’t give up control. You stepped into it. You stopped leading from behind the desk and started leading with people. That’s what makes the difference.
You’re building something bigger than a business. You’re building a culture—and culture is what keeps people coming back, both as clients and as employees.
Keep going. You’re doing it right.
Lots of Love, Coffee and Chocolate,
Dangerously in Love with Finance and the HBoF Family
🍃 Mindful Thoughts
Your medical spa reflects your energy. When you lead with honesty, clarity, and care—your team feels it, your clients feel it, and you feel it too. Growth isn’t just about more revenue; it’s about more alignment. So take a breath, trust the work you’re doing, and remember—real leadership starts with showing up fully, not perfectly.
📣 Call to Action:
If you’re ready to build a business that reflects your energy, your values, and your leadership, we’re here to help. At Healthy Bodies of Finance, we believe growth starts with alignment, not just numbers. Take the next step—schedule your discovery call today. Let’s create a financial foundation that supports the way you want to lead and the future you want to build.
This article is designed to provide information only and should not be considered legal or tax advice. Because of the complexity of the law and the variables in your own personal tax and accounting situation, you can’t rely on our advice specifically related to your unique circumstances. In order to get the best tax savings and legal advice available to you, you should consult with your own accountant, attorney or advisor regarding your particular facts and circumstances. Healthy Bodies of Finance is an accounting firm that specializes in working with health and wellness providers. We provide monthly accounting & bookkeeping services and financial education. For more information on our specialized services for health and wellness providers please contact us at info@healthybodiesoffinance.com